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How Leveraging PMax & Profitable Product Types Unlocked 54% Profit for a Healthy Pet Food Brand in 8 Months
Lift ROAS and increase efficiency
Lift ad profitability
Increase average order value
Really high traffic but inefficient
Unoptimized product feed
Low cart value & product count
Costs reduced by 27%
Revenue increased by 27%
ROAS increased by 74%
When Growth Marketing Pro approached Alex on behalf of a small healthy pet food brand, they sought a strategic boost to drive growth and optimize their Google Ads performance. The brand, committed to quality but limited by tighter margins, had struggled to achieve profitability. Together, we identified untapped potential in high-performing, low-visibility products, realizing that a shift in campaign structure could unlock significant gains.
In partnership, Alex helped implement a focused strategy that would deliver reduced costs, increased efficiency, and increased revenue. This partnership really made a difference, helping the brand hit new highs in profitability and growth—proof that the right strategy can drive lasting impact.
Finding the underlying challenges
Developing a strategic plan & re-structure
Campaign transitions & granular insights
Consistent data driven adjustments
This pet food brand faced significant challenges in optimizing their Google Shopping campaigns, including:
Their primary objective was to improve the return on ad spend (ROAS) while reducing wasted ad spend on underperforming products. Additionally, they sought to capitalize on high-performing SKUs to increase overall revenue.
To address these challenges, Alex began with a comprehensive analysis of historical shopping ad performance. Key insights included:
Armed with this data, Alex developed a strategic plan to restructure the client’s campaigns and streamline their product feed.
Tackling Product Feed Challenges:
The client’s product feed tool was poorly managed and overly complex. Instead of overinvesting time in fixing the tool itself, Alex focused on working with their most important SKUs. by poor-performing SKUs to their own campaigns with reduced budgets to minimize waste.
Iterative Campaign Refinements:
Over time, Alex implemented a consistent process of:
Data-Driven Adjustments:
Leveraging campaign insights, Alex continuously optimized bidding strategies and audience signals to ensure the campaigns evolved with consumer behavior and market conditions.
Screenshot below: All exported and aggregated Google Ads campaign data
I offer a completely free audit of your current campaigns, along with a personalized strategy deck tailored specifically to your needs. This isn’t just a generic plan—it’s a focused, in-depth analysis designed to uncover actionable insights and strategies that can help drive measurable success for your business.
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