Home – Skills & Services – PPC – Paid Search
Home – Skills & Services – PPC – PAID SEARCH
$1.5M
15
11:1
20,000+
Paid search plays a pivotal role in converting online users into customers when approached strategically. It serves as a powerful tool for reaching your target audience at every stage of the sales funnel. By leveraging the right keywords, optimizing campaign structure, and aligning with your potential customers’ intent, paid search becomes a highly profitable channel.
Whether you’re new to paid search or have been running campaigns for a while, if you’ve felt these things, I’m confident I can help you:
Approaching paid search without having first addressed these issues sooner rather than later can result in a loss of opportunity & money left on the table. It’s also a channel that continues to evolve at breakneck speeds and has been around for 20+ years. If it’s left untouched, you leave your ROI to chance or perhaps little to none.
Thankfully after years of training, testing, & failures of my own, I’ve learned the ins and outs of paid search to help decrease cost, increase conversions, and create value from managing paid search campaigns.
I’ve helped manage paid search for companies as small as the local plumber to companies as big as Costco. No matter the size of your business, I know that I can provide added value through a tailored strategy and approach that can fit your needs.
The process of thorough keyword research uncovers high-performing keywords and also aids in understanding user intent and behavior. I help identify and targeting specific keyword variations so that businesses can reach a more relevant audience, improve ad relevancy scores, and ultimately increase click-through rates and conversions.
Analyzing competitors goes beyond just understanding their strategies; it provides valuable insights into market gaps and emerging trends. By leveraging competitor analysis, businesses can refine their targeting, messaging, and positioning strategies, potentially leading to a competitive edge and increased market share.
Well-structured campaigns and ad groups will enhance ad relevance and improve overall campaign management efficiency. I can help you organize your campaigns based on your business’s themes, products, or customer segments. By creating organized campaigns and ad group structures, your account is more positioned to allocate budgets effectively, optimize ad performance at a granular level, and scale campaigns for better reach and impact.
I can help your business’s messaging and targeting strategies by crafting compelling ad copy that seamlessly integrates targeted keywords while addressing customer needs and pain points. This approach not only boosts ad engagement and conversion rates but also highlights your unique selling propositions and benefits, setting your ads apart from competitors and driving high-quality traffic to your site.
Utilizing ad extensions effectively not only expands ad real estate on search engine results pages but also provides additional touchpoints to engage users. By including relevant ad extensions such as sitelink extensions, callout extensions, and structured snippets, businesses can showcase key information, promotions, and offerings upfront, leading to higher CTRs and improved ad visibility.
Implementing conversion tracking mechanisms enables businesses to accurately attribute conversions to specific campaigns, keywords, and ad variations. By understanding your business goals, we can collectively create tailored conversion tracking that aligns with those objectives. This allows for a more data-driven approach that enables continuous and accurate optimization of campaigns, leading to maximized conversion rates and improved ROI.
Proactive budget management involves ongoing monitoring, analysis, and optimization of ad spend to ensure optimal performance and cost-effectiveness. By aligning budget allocations with high-performing campaigns, ad groups, and keywords, I help businesses maximize their advertising impact within budget constraints and achieve better ROI.
Optimizing bids based on performance data and business goals helps businesses achieve the desired ad positions and maximize ad visibility. Together we can discover which bid strategist will drive conversions at the most efficient cost per acquisition (CPA), and improve campaign profitability.
Elevate your paid search results by strategically optimizing ad relevance, landing page experience, and expected click-through rates. This holistic approach can significantly reduce your costs per click (CPCs) and enhance ad rank and visibility through quality score optimization. By showcasing your competitive advantage in paid search auctions, you’ll maximize ad impressions and satisfy the needs of search engines, ultimately driving higher ROI and market share
Strategic location targeting ensures ads reach the most relevant and valuable audience segments. By analyzing geographic data, adjusting bid modifiers, and tailoring ad messaging to local preferences and needs, businesses can drive higher conversion rates, improve ROI, and maximize their impact in specific target markets.
Conducting A/B tests is an excellent strategy that allows you to experiment with different ad elements, messaging variations, and targeting strategies to identify what resonates best with their audience. By testing and optimizing ad creatives, landing pages, and conversion paths, businesses can refine their paid search campaigns for maximum performance and ROI.
Remarketing typically involves two distinct approaches. Firstly, it re-engages and nurtures prospects who have shown interest but haven’t converted yet. Secondly, it targets prospects who have already converted but are ideal candidates for retargeting with specific promotions or messaging tailored to their needs. By delivering personalized ads and offers based on past interactions, businesses can drive repeat visits, enhance brand recall, and ultimately boost conversions and customer lifetime value.
Analyzing campaign data and generating comprehensive reports provides actionable insights for continuous optimization and improvement. I help businesses leverage data-driven decision-making that identify trends, uncover growth opportunities, and allocate resources more effectively to drive better results in their paid search campaigns.
Thankfully after years of training, testing, & failures of my own, I’ve learned the ins and outs of paid search to help decrease cost, increase conversions, and create value from managing paid search campaigns.
I’ve helped manage paid search for companies as small as the local plumber to companies as big as Costco. No matter the size of your business, I know that I can provide added value through a tailored strategy and approach that can fit your needs.
The process of thorough keyword research uncovers high-performing keywords and also aids in understanding user intent and behavior. I help identify and targeting specific keyword variations so that businesses can reach a more relevant audience, improve ad relevancy scores, and ultimately increase click-through rates and conversions.
Analyzing competitors goes beyond just understanding their strategies; it provides valuable insights into market gaps and emerging trends. By leveraging competitor analysis, businesses can refine their targeting, messaging, and positioning strategies, potentially leading to a competitive edge and increased market share.
Well-structured campaigns and ad groups will enhance ad relevance and improve overall campaign management efficiency. I can help you organize your campaigns based on your business’s themes, products, or customer segments. By creating organized campaigns and ad group structures, your account is more positioned to allocate budgets effectively, optimize ad performance at a granular level, and scale campaigns for better reach and impact.
I can help your business’s messaging and targeting strategies by crafting compelling ad copy that seamlessly integrates targeted keywords while addressing customer needs and pain points. This approach not only boosts ad engagement and conversion rates but also highlights your unique selling propositions and benefits, setting your ads apart from competitors and driving high-quality traffic to your site.
Utilizing ad extensions effectively not only expands ad real estate on search engine results pages but also provides additional touchpoints to engage users. By including relevant ad extensions such as sitelink extensions, callout extensions, and structured snippets, businesses can showcase key information, promotions, and offerings upfront, leading to higher CTRs and improved ad visibility.Toggle Content
Implementing conversion tracking mechanisms enables businesses to accurately attribute conversions to specific campaigns, keywords, and ad variations. By understanding your business goals, we can collectively create tailored conversion tracking that aligns with those objectives. This allows for a more data-driven approach that enables continuous and accurate optimization of campaigns, leading to maximized conversion rates and improved ROI.
Proactive budget management involves ongoing monitoring, analysis, and optimization of ad spend to ensure optimal performance and cost-effectiveness. By aligning budget allocations with high-performing campaigns, ad groups, and keywords, I help businesses maximize their advertising impact within budget constraints and achieve better ROI.
Optimizing bids based on performance data and business goals helps businesses achieve the desired ad positions and maximize ad visibility. Together we can discover which bid strategist will drive conversions at the most efficient cost per acquisition (CPA), and improve campaign profitability.
Elevate your paid search results by strategically optimizing ad relevance, landing page experience, and expected click-through rates. This holistic approach can significantly reduce your costs per click (CPCs) and enhance ad rank and visibility through quality score optimization. By showcasing your competitive advantage in paid search auctions, you’ll maximize ad impressions and satisfy the needs of search engines, ultimately driving higher ROI and market share
Strategic location targeting ensures ads reach the most relevant and valuable audience segments. By analyzing geographic data, adjusting bid modifiers, and tailoring ad messaging to local preferences and needs, businesses can drive higher conversion rates, improve ROI, and maximize their impact in specific target markets.
Conducting A/B tests is an excellent strategy that allows you to experiment with different ad elements, messaging variations, and targeting strategies to identify what resonates best with their audience. By testing and optimizing ad creatives, landing pages, and conversion paths, businesses can refine their paid search campaigns for maximum performance and ROI.
Remarketing typically involves two distinct approaches. Firstly, it re-engages and nurtures prospects who have shown interest but haven’t converted yet. Secondly, it targets prospects who have already converted but are ideal candidates for retargeting with specific promotions or messaging tailored to their needs. By delivering personalized ads and offers based on past interactions, businesses can drive repeat visits, enhance brand recall, and ultimately boost conversions and customer lifetime value.
Analyzing campaign data and generating comprehensive reports provides actionable insights for continuous optimization and improvement. I help businesses leverage data-driven decision-making that identify trends, uncover growth opportunities, and allocate resources more effectively to drive better results in their paid search campaigns.
The right strategy & approach to your business goals can go a lot of different ways, but it starts and ends with these:
In paid search there is always more to test, more to accomplish, and more to grow. There really isn’t an end and it requires constant innovation. If you aren’t evolving your paid search efforts, you can bet that your competition is.
So, let’s innovate together!
Thankfully after years of training, testing, & failures of my own, I’ve learned the ins and outs of paid search to help decrease cost, increase conversions, and create value from managing paid search campaigns.
I’ve helped manage paid search for companies as small as the local plumber to companies as big as Costco. No matter the size of your business, I know that I can provide added value through a tailored strategy and approach that can fit your needs.
The process of thorough keyword research uncovers high-performing keywords and also aids in understanding user intent and behavior. I help identify and targeting specific keyword variations so that businesses can reach a more relevant audience, improve ad relevancy scores, and ultimately increase click-through rates and conversions.
Analyzing competitors goes beyond just understanding their strategies; it provides valuable insights into market gaps and emerging trends. By leveraging competitor analysis, businesses can refine their targeting, messaging, and positioning strategies, potentially leading to a competitive edge and increased market share.
Analyzing competitors goes beyond just understanding their strategies; it provides valuable insights into market gaps and emerging trends. By leveraging competitor analysis, businesses can refine their targeting, messaging, and positioning strategies, potentially leading to a competitive edge and increased market share.
I can help your business's messaging and targeting strategies by crafting compelling ad copy that seamlessly integrates targeted keywords while addressing customer needs and pain points. This approach not only boosts ad engagement and conversion rates but also highlights your unique selling propositions and benefits, setting your ads apart from competitors and driving high-quality traffic to your site.
Utilizing ad extensions effectively not only expands ad real estate on search engine results pages but also provides additional touchpoints to engage users. By including relevant ad extensions such as sitelink extensions, callout extensions, and structured snippets, businesses can showcase key information, promotions, and offerings upfront, leading to higher CTRs and improved ad visibility.
Well-structured campaigns and ad groups will enhance ad relevance and improve overall campaign management efficiency. I can help you organize your campaigns based on your business’s themes, products, or customer segments. By creating organized campaigns and ad group structures, your account is more positioned to allocate budgets effectively, optimize ad performance at a granular level, and scale campaigns for better reach and impact.
Proactive budget management involves ongoing monitoring, analysis, and optimization of ad spend to ensure optimal performance and cost-effectiveness. By aligning budget allocations with high-performing campaigns, ad groups, and keywords, I help businesses maximize their advertising impact within budget constraints and achieve better ROI.
Optimizing bids based on performance data and business goals helps businesses achieve the desired ad positions and maximize ad visibility. Together we can discover which bid strategist will drive conversions at the most efficient cost per acquisition (CPA), and improve campaign profitability.
Elevate your paid search results by strategically optimizing ad relevance, landing page experience, and expected click-through rates. This holistic approach can significantly reduce your costs per click (CPCs) and enhance ad rank and visibility through quality score optimization. By showcasing your competitive advantage in paid search auctions, you'll maximize ad impressions and satisfy the needs of search engines, ultimately driving higher ROI and market share
Strategic location targeting ensures ads reach the most relevant and valuable audience segments. By analyzing geographic data, adjusting bid modifiers, and tailoring ad messaging to local preferences and needs, businesses can drive higher conversion rates, improve ROI, and maximize their impact in specific target markets.
Conducting A/B tests is an excellent strategy that allows you to experiment with different ad elements, messaging variations, and targeting strategies to identify what resonates best with their audience. By testing and optimizing ad creatives, landing pages, and conversion paths, businesses can refine their paid search campaigns for maximum performance and ROI.
Remarketing typically involves two distinct approaches. Firstly, it re-engages and nurtures prospects who have shown interest but haven't converted yet. Secondly, it targets prospects who have already converted but are ideal candidates for retargeting with specific promotions or messaging tailored to their needs. By delivering personalized ads and offers based on past interactions, businesses can drive repeat visits, enhance brand recall, and ultimately boost conversions and customer lifetime value.
Analyzing campaign data and generating comprehensive reports provides actionable insights for continuous optimization and improvement. I help businesses leverage data-driven decision-making that identify trends, uncover growth opportunities, and allocate resources more effectively to drive better results in their paid search campaigns.
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