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PPC

Home – Skills & Services – PPC

PPC Consulting & Management From A PPC Expert

I’ve discovered that Pay-per-click (PPC) offers you the chance to propel yourself to top positions on search engines like Google, Bing, Yahoo, and other affiliated websites. Not only does PPC drive traffic to your website, but it also introduces a variety of strategies to enhance your SEO efforts. These strategies encompass keyword testing, strategic planning, and the development of a comprehensive advertising approach that elevates your brand awareness and overall marketing strategy. This approach to SEO alongside PPC can be grounded with realistic expectations instead of guesswork.

With hands-on experience and continuous practice, I’ve honed my skills in uncovering low-hanging fruit keywords, particularly long-tail keywords with low volume but high affordability and high ROI. These can be utilized to counterbalance against the more costly high-volume keywords, essentially reducing the normal cost across all your campaigns.

Benefits of using PPC

PPC SKILLS & SERVICES

Paid Search:

Bring your products and services together with specific keywords your users are searching for. Utilize paid search as a means of matching your customers' intent and converting them into customers.

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Google Shopping & Product Listing Ads (PLAs):

Own an ecommerce store? Maximize your visibility with Google Shopping's product listing ads—a strategy crafted to excel your products to gain as much real estate as possible in search engine results. Whether you have a handful of products or a massive inventory, I can help you promote your product feed for optimal profitability.

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PPC Strategy & Process

Holistic Goals & Business Structure

  • What are your goals? Where are you focused on improving the most in your business? Why?
  • What sets you apart and makes you sustainable for the long term?
  • Where unique selling points can you emphasize that sets you apart from competitors?

Speak The Same Language As Your Customers

  • Understand your audience’s pain points, problems, and desires
  • Keyword research
  • Bring the language of your customers and your keywords together that attracts highly qualified leads

Tailored Strategy Outline

  • Crafting a tailored strategy for your PPC campaigns involves a meticulous approach that aligns with your goals and resonates with your audience. Here's a glimpse of how I do that from one of my clients I’ve helped – Boulevard Carroll

Reporting

  • Transparency is key in a relationship. Detailed reporting provides clear insights and data driven decisions for your campaign performance. I’ll help you look at milestones achieved as well as areas of improvement all along your PPC journey.

Implement, Maintain, & Refine

  • PPC is not a set it and forget it strategy. It requires constant evaluation and refinement. You don’t want to leave your campaigns to the fates that search engines have in store. They change policies, insights, and tools that affect your strategies everyday. As your PPC consultant, I focus to stay in tune with your strategy and keep up to date with the latest trends.

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